How often do you get to walk in your customers’ shoes? At Investors Community Bank, it’s our brand promise and something we strive to do every day, but I had the chance to literally walk in one of our customers’ shoes recently. I was thrilled to be able to spend some time with customers Jon and Missy Martens of De Pere. The Martens purchased a new home last year and selected ICB as their mortgage provider. Additionally, they are business banking customers as well. They own Copper State Brewery in Green Bay (and Copper Rock Coffee in Appleton).
My visit was part of a new online video segment we launched at the bank called “In Their Shoes,” which allows me to visit onsite with our bank customers to learn more about them -- who they are, what makes them tick ... and to share this with you each month. I am so excited to have this opportunity, as serving and knowing our customers well is a passion of mine. In fact, it’s the main reason I joined three other entrepreneurs 24 years ago to start this bank!
Check out the February episode, to learn more about the Marten’s new home as well as how their business is surviving and thriving during a pandemic. The segment also reinforces our focus on providing a full relationship here at Investors. Our goal is to understand not just your businesses’ financial needs but your personal goals as well, to provide a full banking relationship and be your one-stop resource.
We filmed the March episode just last week. I don’t want to reveal the next customer’s “shoes” I walked in, but I will say that it is an awesome manufacturer in the Fox Valley area! Watch for this one to drop mid-March. And once you watch the Martens’ video, send me a message to let me know what you think!